Simba Sleep:
360° brand work
As Senior Copywriter for D2C sleep brand Simba I was charged with copy and creative duties across both brand and marketing.
From copywriting for all digital platforms (including paid and organic social) to creating brand and DRTV films, this was a 360° role with zero time for catnaps.
The Unrest is History
Simba had just launched a new campaign Made for Peace. Below are a couple of examples of paid social ads I created to tie in thematically, but yeah, also flog some mattresses.
DRTV, Print, Organic Social
A DRTV commercial cut together from an old brand film. And a print ad from The Times to commiserate Simba brand ambassador Maro Itoje on England’s World Cup loss.
Organic Social
A series of product posts announcing the launch of a new weighted blanket. Some organic brand work. And a series of brand posts for engagement.
