Big Penny Social:
Rebrand for Truman’s Brewery E17
Truman’s Brewery in Walthamstow were under new ownership. They wanted to reflect that change without losing the goodwill of the heritage brand.
They needed a new name, a messaging guide for staff, a new look for their range of beers, and some guidance on how to activate the refresh.
What’s in a Name?
A bit of digging around and I soon discovered that the area was once home to some pretty serious copper mills. So much so that there had once even been a local currency known as the Walthamstow Penny. The new name became a knowing nod to both the past and present of the area, and the space itself.
