Sanofi:
‘A Million Conversations’
A €50m global campaign by pharmaceutical giant Sanofi to address the ‘trust gap’ between people from marginalized communities and the healthcare industry.
Launched at the World Economic Forum in Davos 2023 to wide acclaim.
Bridging the Trust Gap
A short film to announce the launch of AMC at WEF in Davos. I co-wrote the script with the client’s in-house creative team.
Going Social
The campaign also required social copy for all launch stages across Linkedin, Instagram, Facebook and Twitter. That included creating copy templates for internal stakeholders to deploy themselves.