Logitech:
‘Worklife Upgraded’
Logitech were ready to show the world that they were more than just a tech ‘accessories’ brand. And they needed a completely new attitude to do it.
So we created a global, influencer-led campaign for them to demonstrate that with Logitech tools, everyone has the power to become a ‘creator’.
Creating New Influence
We briefed and collaborated with 100+ global influencers, film-makers, and fitness and wellness content creators to supply us with the footage we needed to create our hero film. From that we created 50+ cutdowns for all channels to speak to five core audiences: digital nomads, students, wellness disciples and creatives.
Landing a New Platform
Alongside our films and a full campaign playbook for each global market, we created a brand new microsite that would help convert our concept into sales.
