Coca-Cola:
‘Never Settle’
Never Settle became the official global CSR messaging platform for Coca-Cola (following the initial European success of this campaign).
The hero film at its core was a huge collaborative effort. I’ve also included some concept OOH ads designed to support the campaign.
Making a Difference. Not Excuses
Conceived with painstaking attention to detail, our hero film was used as a platform to win back the trust of consumers, take responsibility and show real progress.
