Tommee Tippee:
”The Truth is”
In 2022 parenting brand Tommee Tipppee wanted to raise awareness around the everyday stigmas faced by parents. By other people. Even by other parents.
We created a campaign that would ignite social media and start an honest conversation about the fact that everyone’s everyday is different. And that’s OK.
Everyday Heroes
As part of the global campaign, we created a hero film and 15 cutdowns to speak to the individual issues the campaign was targeting. They included stigmas around breastfeeding, sleep, and loneliness.
Breastralia
As part of the Australian arm of the campaign, a mural was commissioned in Melbourne.
When the shared content was subsequently censored by Facebook and Instagram it created a much needed talking point about the stigmas still facing breastfeeding mothers.
